Leland Sandler on building a solid foundation for a start up’s culture

Startups are great in terms of cultural development because it’s a fairly easy thing to do. They’re small, the work is not that involved, they start practicing certain ways of acting from their very beginning, so it’s not a difficult thing to implement. Executive advisor Leland Sandler discusses how the process should start by identifying the fundamental principles of what’s going to make the startup successful or minimally, what’s going to at least initially keep it from failing, defining what success means and what the main ways are to get there.